REFER A MEMBER APPLY TO JOIN

THE RUCK · INVITE-ONLY MEMBERSHIP COHORT

FOUNDED BY A NAVY SEAL

APPLICATION REQUIRED

A COHORT,
NOT A NETWORK.

The invite-only membership for founders and executives who build serious businesses and live for the outdoors. Rooted in military ethos. Built on mission-readiness, resolve, and service.

APPLY TO JOIN THE BRIEF

THE RUCK — IN THE FIELD

SPRING GATHERING

MEMBERS ONLY · BY INVITATION

BRIEF / WHAT IS THE RUCK

LEADERS WHO CLOSE DEALS DURING THE WEEK AND CHASE ELK ON THE WEEKEND.

The Ruck is an invite-only membership cohort for high-performing founders and executives across industries — united by one thing: a genuine passion for the outdoors.

This isn't a LinkedIn group. It's not another conference. It's a group of leaders committed to making each other better in business and in life.

WE SHOW UP.
WE CARRY WEIGHT.
WE MOVE AS ONE.
SAM MACKEY — FOUNDER · NAVY SEAL (RET.) · CEO, OUTSIDER

BRIEF / WHY IT EXISTS

BUILT FOR OPERATORS WHO DON'T FIT NEATLY INTO ONE INDUSTRY.

The best operators we know run companies, lead teams, and close exits — and they'd rather be in the field than at a cocktail hour.

The Ruck exists for those people. A place where your love of the outdoors isn't a hobby you apologize for — it's the common ground that bonds a serious group of leaders together.

When founders and executives like this link arms, they grow faster, perform better, and pull each other up when it counts.

— SAM MACKEY FOUNDER & NAVY SEAL (RET.)

BRIEF / WHO WE ARE

DIFFERENT INDUSTRIES. ONE STANDARD.

XXFOUNDING MEMBERS
XXINDUSTRIES REPRESENTED
$XXM+COMBINED REVENUE
6+GATHERINGS / YEAR
Member NameTITLE · COMPANY
Member NameTITLE · COMPANY
Member NameTITLE · COMPANY
Member NameTITLE · COMPANY

BRIEF / MEMBERSHIP BENEFITS

FOR FOUNDERS AND EXECUTIVES WHO ARE SERIOUS ABOUT BUSINESS AND PASSIONATE ABOUT THE OUTDOORS.

2 PREMIUM EVENTS / YEAR

2–3 day, fully hosted outdoor experiences designed for real connection and real conversations.

FLAGSHIP

INDUSTRY MEETUPS

Informal gatherings at SHOT Show and other key events throughout the year.

IN PERSON

MONTHLY FOUNDER CALLS

Peer-to-peer hotseat sessions with operators who get it.

DIGITAL

PRIVATE MEMBER FORUM

A secure, distraction-free space for collaboration and conversation.

MEMBERS ONLY

CONCIERGE ACCESS

Connections, resources, and support when you need them.

ON CALL

MENTORSHIP PAIRINGS

Purposeful introductions to the right people at the right time.

CURATED

BRIEF / THE STANDARD

THE RUCK CODE

  1. NO SELLING. EVER.NON-NEGOTIABLE
  2. SHOW UP OR STEP OUT.NON-NEGOTIABLE
  3. COMMUNITY OVER EGO.NON-NEGOTIABLE
  4. PROTECT THE CIRCLE.NON-NEGOTIABLE
  5. BE USEFUL. BE REAL.NON-NEGOTIABLE
  6. MISSION OVER METRICS.NON-NEGOTIABLE

BRIEF / EVENTS · 2026 SEASON

FLAGSHIP EXPERIENCES, INFORMAL MEETUPS, AND DIGITAL SESSIONS.

DATE EVENT LOCATION
JUNE 30 Speaker Series — Derek Tarlecki DIGITAL SESSION
SEPT 2 (WEEK OF) Fly Fishing Trip BOZEMAN, MT
OCT 22–25 Pheasant Hunt PARKSTON, SD
DEC 6 Minnesota Vikings — NFL Game MINNEAPOLIS, MN
JAN 7–10, 2027 Duck Hunt LOCATION TBA

BRIEF / MEMBER DEBRIEFS

IN THEIR OWN WORDS.

”

[Placeholder — pull quote from Greg on what The Ruck has meant for his business and his circle.]

Greg [Last Name]TITLE · COMPANY
”

[Placeholder — pull quote from Clint or Joe on the caliber of the cohort and the events.]

Clint / Joe [Last Name]TITLE · COMPANY
”

[Placeholder — pull quote from Jay on why he shows up and what he gives back.]

Jay [Last Name]TITLE · COMPANY

BRIEF / DO YOU QUALIFY

WE'RE NOT LOOKING FOR A SPECIFIC INDUSTRY. WE'RE LOOKING FOR A SPECIFIC TYPE OF PERSON.

A serious operator with a passion for the outdoors and a give-more-than-you-take mindset.

  • REQ. AFounder, operator, or executive in any industry
  • REQ. BGenuinely passionate about the outdoors
  • REQ. CActively building with traction
  • REQ. DCommitted to showing up for the cohort
  • REQ. EGive more than you take

APPLICATIONS REVIEWED BY THE FOUNDERS

THE RUCK IS NOT FOR EVERYONE.
BUT FOR THE RIGHT FOUNDER, IT CHANGES EVERYTHING.

APPLY TO JOIN

5–10 MINUTE APPLICATION · NO TRIAL PERIODS